We talk about matching gifts quite a bit and want to make sure the team fully understand what they are and how to take advantage of what they have to offer.
What is a matching gift?
A matching gift is a charitable donation by a corporation that matches an employee’s donation to an eligible nonprofit organization, most often dollar for dollar. Thousands of companies across the United States (and some companies internationally) offer matching gift programs to their employees as part of a corporate giving philanthropy. This means millions of individuals are eligible to participate in a matching gift program. In addition, 65% of Fortune 500 companies offer a matching gift program, and some companies even double, triple, or quadruple donations!
Why are matching gifts important?
Matching gifts are valuable because they double gifts for your fundraising and the non-profit. It gives you more bang for your fundraising, so to speak. Your organization will receive two donations for the work of soliciting one, and donors love knowing their gifts went twice as far.
How do I receive a matching gift for my fundraising efforts?
Ask your employer if your company has a matching gift program; ask your donors if their company has a matching gift program. If they do, follow the simple steps below to ensure you are maximizing your fundraising efforts.
Step 1: Complete the required paperwork for your company; note that each company has their own form. Make sure your donors have completed any required paperwork as well. If the company has an electronic form follow the instructions on the online form and include the following Brigham contact info on the form.
Please note: The Gillian Reny Stepping Strong Center falls under Brigham and Women’s Hospital. Please do not add Stepping Strong as a new company or 501c3, please use the Brigham’s 501c3 number and information.
Step 2: Email BWHmarathonteam@partners.org the confirmation email or document that a matching gift was submitted from ‘X’ company, in the amount of ‘$X’ from ‘X’ employee/donor. All matching gifts will eventually be reflected on your TeamRaiser page.
If you have any questions, please contact us at firstname.lastname@example.org.
From start to finish,
Ali and Alexa
P.S. Our second fundraising incentive milestone is quickly approaching! All runners who raise $4,000+ by July 31 will get their choice of a Stepping Strong cooler tote OR Sherpa blanket!